pop up shops - space

The pop up shop concept is rapidly gaining ground with leading brands setting up a shop for a limited period of time in new and exciting venues. Essentially, pop-ups serve as a constantly changing marketing space.

Retailers can use a store to test new products, try opening a shop in a new neighbourhood or area, or just to generate publicity.

Internet companies can use pop ups, allowing the public to view products in the flesh and buy directly.

Some recent articles:

• Business Week - Nov 2009
  

• Marketing - Nov 2009
• Financial Times - Dec 2009
• Retail Week - Dec 2009